Owner, Maker, Designer
Amour Propre® is a beauty brand centered in self love, inspired by nature and fueled by positive energy. Our creative director, Tahera Christy, was inspired to create the brand in order to share her deep rooted love for humanity with class and beauty.
Self-Love is a journey:
I spent so many years of my life not feeling worthy of love. I focused on appearing happy. I achieved success at work. I had many friends and admirers. I was a great wife and mother. I also felt empty inside and depleted of my energy daily. I never felt my very own sense of love and self-worth.
After a moment of deep depression and frustration with my life's path, I packed my bags and took a solo trip to Puerto Vallarta to find myself. I read self-help books, I cried, I journaled my heart out, I saw a Reiki healer and got in touch with nature. I was able to find myself, by myself, within myself during those moments alone in the darkness of my past. Confronting my demons released me from my own personal hell that I was no longer bound to. I was free to love me completely!
Later that year on a visit to a friend's home, I noticed that she had a bottle of smokeless smudge spray on her bathroom counter. Curious as to what it was, I sprayed its mist above my head and instantly released all of my tension, cares and worries. I closed my eyes and imagined space of simplicity and synchronicity with the energy that I wanted to generate in my life. I was refreshed, renewed and restored!
I immediately bought five different versions of this amazing product anywhere I could find it! That day, I fell in love with the concept of smudging. Coupled with the inner work, I found a solution to processing my emotional indifferences.
What's the greatest gift you can give a creative person?
In March of 2020, I found myself unemployed from my corporate sales career because of the epic viral pandemic that forced me and much of society to stay home. I chose to use my time of solace to create. I was able to recreate my own version of the amazing smokeless smudge spray that changed my life's perspective and Amour Propre® was launched in March 3, 2020.
Self-love is the staple emotional theme that has inspired my success as a life coach, author and creative. I wanted to create Amour Propre® with the root of love as the foundation to its success.
Being a home chef and creating delicious cuisine that my friends and family have enjoyed for years aided in my desire to incorporate additional products to my line of smokeless smudge sprays. I wanted to create a line of natural and organic products that my family could use and support my community with education about the importance of using natural and organic ingredients.
Amour Propre® continues to develop and has taken on a life of its own! I enjoy creating products that solves problems, invokes positivity, feel amazing on the skin and inspire my customers to share their joy with others.
Thank you for your support of my brand. We encourage you to love yourself and others completely. It's starts with you.
Live in love.❤
Choose to live a healthy and fulfilling life. Wellness is more than being free from illness: it is a process of change and growth towards a mentally, physically. energetically and emotionally healthy lifestyle. Amour Propre® is about full love and acceptance of self.
Our motto is "Live in love." To live in love is to embody the concept of love. It's a verb that should be a constant state of being. You loving yourself well can encourage you to express that love toward others. We need more love in this world! It starts with you.
In order to live a higher quality life, maintaining optimal wellness is key. Everything we feel and do relates to our well-being and directly affects our actions and emotions. In order to subdue stress, reduce illness, and ensure positive moments in your life, you must achieve optimal wellness.
Using one of our aromatheraputic products like smokeless smudge spray with essential oils, Spa candles, lovely lip butters, deep lather soaps or our natural beauty product line will leave you emitting positive energy with a glow of love.
We also keep your family safe and healthy with our homemade hand sanitizers that kill 99.9% of germs and bacteria. Amour Propre® wellness products are natural and organic. They are safe for the entire family!
My family is the most important key to my success. Every beauty and spa product we create is rooted in providing safe and effective treatments using organic, natural ingredients that I can share with the people that I love the most. I am happy to share my love for natural wellness & beauty products with you and your family! Thank you for participating in the expression of my purpose. I love you!❤
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Live in love.
Amour Propre is highlighted as a small business success during the Covid-19 pandemic. We created triumph out of tragedy.
If you're looking for a COVID-19 small business success story, look no further than Tahera Christy, Founder of Love Amour Propre and star of Rocket Lawyer’s new TV ad.
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